Story behind our style

Unruffled Designs is a UK-based fashion brand inspired by African heritage, specialising in ready-to-wear apparel for women and children worldwide. Our mission is to celebrate the beauty of Africa and its people, showcasing their passion, stories, struggles, and lives through our fashion. We provide affordable, functional, and stylish pieces that make our customers feel unique, confident, and sophisticated.

Doing Our Style

We provide a wide range of apparel that is meticulously crafted to ensure both comfort and elegance. Our collections cater to women and children who exude confidence and embody sophistication while expressing their unique personal style. Each piece is designed to make a statement and leave a lasting impression.

Meet the visionary behind the design

Founded in 2019 by Tola Awotunde, Unruffled Designs was born out of a passion for fashion and a desire to create high-quality clothing accessible to all. Since our inception, we have grown and thrived, proudly sourcing our fabrics from both the UK and Nigeria, and operating our manufacturing in these two vibrant countries.

Meet Our Team

Our team is composed of talented and dedicated professionals who share a passion for fashion and a commitment to quality. Founder Tola Awotunde leads our creative vision with a background in Project Management. We have a small team in Lagos Nigeria led by Tolulope. Tolulope is a meticulous woman, who gives utmost care to ensuring a good and extraordinary finish to every clothes. Every one of our team member brings their unique skills and perspectives to create clothing that stands out in the fashion industry.

Our heritage of classic design

  • Heritage Fashion: Show casing the values of Africa: heritage, culture, and elegance in every piece.
  • Quality: We ensure every piece is made with the highest standards.
  • Affordability: Fashion should be accessible to everyone, without compromising on style.
  • Sophistication: Our designs embody elegance and confidence.

Read from our Customers

5
"Unruffled Designs is my go-to for stylish and affordable clothing. I always feel confident and chic in their pieces!"
Jane D.
Online Store
4.5
"The quality and attention to detail are outstanding. I love how their clothes fit and feel!"
Sarah K.
Returning Client
5
"Having access to stylish and beautiful African prints far away from home remains a gift that I can't get enough of"
Eno O.
Mortgage Consultant

Get In Touch

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Giving Back

At Unruffled Designs, we believe in making a positive impact. We are committed to supporting our communities in the UK and Nigeria through various initiatives, including:

Forte, Charity for inspiration: Supports  in giving tuition fee grants to African students who would have dropped out of School due to lack of finances. Facebook
Hannah's House: An online support for group anyone affected by baby or pregnancy loss- Hannahs House